What’s the first thing you think of when you hear the name “Heinz”?
I’ll bet dollars to doughnuts the first image that pops into your head looks something like this…

I’m sure some of these delicious day players made a cameo at your cookout yesterday…

However, condiments are not the reason the Heinz name made the headlines recently…

On June 4, Christie’s London auctioned off items from the estate of Drue Heinz, who passed away in March 2018. A month prior, on May 13, Christie’s New York auctioned off Mrs. Heinz’s art collection.

In life and in death, Drue Heinz is perhaps more well-known for her literary patronage. She co-founded Ecco Press in 1971… published The Paris Review from 1993–2007… and supported the University of Pittsburgh’s fiction prize, which has been renamed the Drue Heinz Literature Prize.

She also founded several literary retreats, endowed other prizes in literature, sat on the boards of various cultural institutions around the world and gifted millions to promote arts and culture.

In 1995, Drue was named an Honorary Dame Commander of The Most Excellent Order of the British Empire. Her social circle included writers and artists like George Plimpton, Harold Pinter, John le Carré, Edna O’Brien and Andy Warhol.

So it should come as no surprise that such a dedicated philanthropist and patron of the arts amassed an art collection worthy of the auction block at Christie’s. A collection that included coveted works by famed artists such as Amedeo Modigliani, Pierre Bonnard, Henri Matisse and Pablo Picasso.


“La Terrasse ou Une terrasse à Grasse” — This Pierre Bonnard painting was valued at $5–8 million. The winning bid? $19.57 million… (Source: Christie’s).

Until the auction, these works were featured on the walls of Drue’s townhomes (yes, plural) on both sides of the Atlantic.

In the auction preview, Jessica Fertig, head of evening sale for Impressionist and modern art for Christie’s, remarked, “[The Heinz Collection] was displayed in the Heinz homes so that at every turn the eye would fall on something thought-provoking and beautiful.”

That is the ultimate goal of Unconventional Wealth.

Sure — if you play them the right way, the unconventional strategies and unusual assets our editors bring you each day could certainly put you up in homes around the world.

But more importantly, they can enrich your life in ways traditional investments never could because you can tailor your portfolio to your passions.

My father, for example, has a penchant for historic British racing cars. His pride and joy (besides my brother and me) is the 1977 Triumph Spitfire 1500 he fully restored part by part.

Hagerty, a company that provides classic car insurance and valuation tools, reports that Spitfire values are up 10.3% over the past two years — not too shabby. And buyer interest is up as well, especially among younger buyers, which signals long-term appeal.

That said, my dad probably won’t ever get rich off his Spitfire. And that’s OK. He much prefers taking it out for a Sunday drive with my mother or showing it off at local classic car shows.


My father spent years restoring every inch of this car — even down to the racing stripe…

Because wealth isn’t just about how much money you have in an account somewhere. It’s also about freedom and fulfillment…

The freedom to spend your time how you like and the fulfillment that comes from surrounding yourself with things that bring you joy.

At UCW, we want to help you attain wealth in all its forms. From finding assets to suit your unique taste… to maximizing the profit potential of little-known strategies… to taking full advantage of opportunities unknown…

We’re here to guide you as you write your own story.

So as your Independence Day celebrations stretch into the weekend, take a moment to think about how UCW can aid you in achieving the kind of wealth — funds, freedom and fulfillment — you want.

Here’s to life, liberty and the pursuit of happiness!


Ryan Cole

Lucille St. John
Managing editor, Unconventional Wealth

Lucille St. John

Lucille St. John is the managing editor of Unconventional Wealth. A gentlewoman and a scholar, Lucille never received much in the way of a financial education. But what she lacks in fiscal knowledge she makes up for in taste.

She’s going to take you with her on her unconventional wealth journey — starting from...

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